Aladdin Business, Content Strategist, Vice President – New York

Full-time @BlackRock in Marketing & Communications jobs
  • New York, US View on Map
  • Apply Before : January 9, 2023
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Job Description

Join leading Investment management company BlackRock as Aladdin Business, Content Strategist, Vice President in New York, US. refer job details to submit BlackRock job application in New York.


Job Title : Aladdin Business, Content Strategist, Vice President

Location : New York, US

Job Category: Marketing & Communications



About this role

BlackRock’s Aladdin is a tech platform that unifies the investment management process by providing a common data language within an organization to enable scale, provide insights, and support business transformation. As a strategic partner to institutional investors including asset managers, pension funds, insurers, and corporate treasurers, Aladdin combines sophisticated risk analytics with comprehensive portfolio management, trading, operations, and accounting tools on a single platform. This career opportunity will join a growing team of marketers who are focused on accelerating our brand, while contributing to revenue and client success.

The Aladdin Revenue Marketing Team is looking for an experienced Content Strategist to help create and manage meaningful marketing assets across earned, owned, shared, and paid channels. This role reports to the Head of Content for the Aladdin Business and is one part writer, one part producer, and one part orchestrator—with an emphasis on emotional storytelling that translates into bottom-line results. The right candidate will have a strong background in copywriting, communications, and SaaS technologies—combined with a demonstrated expertise in financial services or fintech.


Hold the pen on strategic content initiatives—taking the lead on writing, editing, and ushering approvals
Collaborate closely with other members of the Content Marketing Team, subject matter experts, creative teams, research teams, external partners, as well as legal/compliance and communications partners to bring the brand to life through short- and long-form copy, video, animation, and live events
Produce unique artifacts that advance the Aladdin voice, extend Aladdin’s reach over myriad channels, and deepen the brand experience for investment managers across time and space
Establish cross-functional workflows and content governance programs that enroll internal and external teams within a nimble “test and learn” environment—while enforcing brand continuity and consistency
Use data and insights to improve the creation and distribution of content
Keep a pulse on the changing world of content marketing—proposing new formats, distribution methods, and personalization techniques


7+ years of experience in some combination of communications, PR, digital marketing, copywriting, and content marketing for financial services or fintech organizations
Extreme aptitude for communication skills and attention to detail with a proven ability to orchestrate language as a connected system of brand experience
Intellectual curiosity for and understanding of highly nuanced or complex subject matter
Ability to write, deliver, and manage a range of voices that live under the umbrella of the global Aladdin brand
Must be a native English speaker

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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