Vice President, iShares Integrated Advertising Campaign Activation – New York

Full-time @BlackRock in Marketing & Communications jobs
  • New York, US View on Map
  • Apply Before : January 9, 2023
  • Share:

Job Description

Join leading Investment management company BlackRock as Vice President, iShares Integrated Advertising Campaign Activation in New York, US. refer job details to submit BlackRock job application in New York.


Job Title : Vice President, iShares Integrated Advertising Campaign Activation

Location : New York, US

Job Category: Marketing & Communications



About this role

iShares unlocks opportunity across markets to meet the evolving needs of investors. With more than twenty years of experience, a global line-up of 900+ exchange traded funds (ETFs) and $2.96 trillion in assets under management as of June 30, 2022, iShares continues to drive progress for the financial industry. iShares funds are powered by the expert portfolio and risk management of BlackRock, trusted to manage more money than any other investment firm.1

Reporting into the Head of iShares U.S. Advertising & Paid Media, the Integrated Advertising Campaign Activation VP will help win the hearts, minds, and wallets of the U.S. client audiences, including retail investors, financial advisors, and institutional investors. The ideal candidate will bring a combination of strategic campaign and creative thinking and functional media channel expertise to craft and deploy breakthrough multi-media campaigns as part of the iShares U.S. Paid Media Campaign Marketing team.

The team handles all creative development, paid media planning and buying, brand activations, sponsorships, and publisher relationships for iShares U.S. across traditional, digital, social and new media. The VP will be second in command, bridging macro-level campaign strategy and day-to-day tactical management and execution. The ideal candidate is as comfortable discussing brand strategy as they are managing a video production on set or shaping a media plan.


Partner with agencies to lead campaign strategy, creative development from concept through production, content development, media channel mix and tactical plans, performance reporting, and campaign optimization
Flawlessly project manage and execute media tactics across a breadth of formats and channels as part of a comprehensive U.S. paid media plan
Serve as primary point of contact for strategic media partnerships within the End Investor, Financial Advisor and Institutional Investor client segment media plans
Manage day-to-day agency relationships to ensure alignment on strategy, asset development and on-time deployment of media
Partner with the iShares sales, marketing, and product organizations to understand key business dynamics that impact advertising strategy and execution
Develop subject matter expertise on the needs and wants of all investor types
Pilot engaging content formats taking current curriculum of traditional advertisements to the next level to engage the community investors and intermediaries
Employ rigorous test and learn mindset to measure relevance of content and effectiveness of new distribution tactics; ROI and campaign performance reporting
This is a high visibility role on a high performing team


6+ years of experience in financial services advertising, marketing, and/or acquisition
Prior experience managing integrated marketing campaigns end-to-end, inclusive of budget management, brief development, creative and media plan development, campaign optimizations and executive reports summarizing campaign performance 
Digital advertising fluency with robust knowledge of social, display, custom content; working knowledge of emerging content mediums and tactics
Design thinker with proven track record of insights-based creative development; Adobe Illustrator or InDesign experience a plus
Self-directed marketer with strong, results-oriented approach to advertising investments; ability to communicate results effectively to non-Marketing executives
Experience navigating a highly matrixed organization
Self-starter who enjoys working in a fast paced, high-intensity environment
Exceptional project management skills with proven track record of leading multiple, urgent, workstreams
Impeccable written communication skills required
Agency experience or experience managing an integrated agency team in an in-house role required
B2B experience and/or partnership co-marketing experience a plus

1 Based on $8.48 trillion in AUM as of 6/30/22

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Apply Vice President, iShares Integrated Advertising Campaign Activation Job


Tags : Blackrock jobs in New York, Jobs nearby New York US, Marketing & Communications jobs in New York, Blackrock career in New York, Vice President, iShares Integrated Advertising Campaign Activation job in New York, Job Opportunity in New York,

IT Job Stuff is one stop solution for IT lovers – Developers and Engineers in New York, US, who is looking for career in software industry. We are here to share regular IT jobs updates from top companies like BlackRock, lets Apply Marketing & Communications job in New York US

Required skills