Join leading Investment management company BlackRock as CX Marketing & Communications Strategy Lead in Atlanta, US. refer job details to submit BlackRock job application in Atlanta.
Job Title : CX Marketing & Communications Strategy Lead
Location : Atlanta, US
Job Category: Marketing & Communications
About this role
Client Experience Transformation, CX Marketing and Communications Strategy Lead
Are you passionate about helping teams transform across people, process and technology to enable extraordinary client & employee experiences? Are you looking for an opportunity to demonstrate your communication, marketing and change management expertise to drive significant transformation success? We are seeking a marketing and communications strategy expert to drive transformation across the client and colleague experience! The ideal candidate will have experience leading change management programs, developing and implementing external and internal marketing campaigns and building a communication strateg! In addition, the ideal candidate will have strong leadership and partner engagement skills. This is a team with ambitious growth objectives, and we are looking for someone who enjoys building positive relationships and getting things done, and who can balance being strategic and tactical while having high ambitions for what BlackRock can achieve.
The role will reside within our Client Experience Transformation team and will be responsible for developing and carrying out our change strategy for clients and colleagues that will enable many workstreams and projects within the broader Client Experience organization. This will require close collaboration with product owners, product managers, operations leads, various program/workstream leads, and impacted internal parties such as client business/sales/service/investment teams as well as our institutional clients. In order for these change initiatives to be successful, we will need someone who can guide and run communications and marketing programs across the many impacted parties to drive the change and communicate the value and impact to key partners across the company.
Develop a change management strategy (customized to various target audiences) inclusive of internal and external communication, marketing and education tactics to drive awareness and adoption of people, process and technology enhancement to transform the client experience
Build positive and collaborative relationships with key partners responsible for individual change workstreams as well as impacted parties (such as client service officers, distribution partners)
Identify and anticipate resistance and prepare risk mitigation tactics
Determine type of internal and external campaigns needed based on the change, such as the frequency of messages, prioritization of most impactful changes, and channels /messaging required
Be a thought partner and communications strategist to members of the CX leadership team in developing their narrative and business strategy to drive the change and manage their stakeholders across the firm and externally with clients
Review and offer guidance during the design, development, delivery and management of client and colleague communications to drive awareness and engagement in CX change efforts, tailored to as needed to each audience
Support development of internal CX marketing strategy to raise enterprise awareness and support of the impact of CX transformation efforts
Build best practices and a playbook to enable the team to scale what works and stop doing what is not effective
Analyze and take action on email marketing analytics and communications feedback with support from a data analyst as needed
Prepare and present materials for variety of audiences – executive presentations, communications to broad audiences, trainings to a more technical audience, change program updates, etc.
Empower your team to bring new ideas to the table with design trends, employee engagement ideas, storytelling methods and new ways of improving the creative output.
5+ years of proven experience in marketing, product marketing, change or transformation programs, supporting large enterprise programs across people/process/tech (financial services, management consulting or similar)
A solid track record of working in a complex, global, matrixed organization
Experience coordinating complex and large-scale projects and communication strategies
Experience and knowledge of change management principles, methodologies and tools and a solid understanding of how people go through a change and the change process
Experience and knowledge of marketing principles, methodologies and tools and a solid understanding of how clients (customers) adopt new solutions
Experience developing and maintaining strong working relationships at all levels of an organization
Strong communication (verbal and written) and presentation skills, inclusive of experience crafting and implementing communication strategies as well as those intended for large audiences
Ability to influence a diverse set of partners through change efforts
Experience leading sophisticated projects or multiple project teams simultaneously
Proven experience standing up new forums, engagement routines and strategies
Results-driven, solutions-oriented, and comfortable in a fast-paced environment with competing priorities
Must be a great teammate and able to work collaboratively with and through others
Excellent Emotional Intelligence and ability to identify how messaging and change and marketing tactics will need to be adjusted to resonate with various audiences
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work pilot
BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.
The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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