Associate Digital Marketing, USWA Client Marketing – New York

Full-time @BlackRock in Marketing & Communications jobs
  • New York, US View on Map
  • Apply Before : January 9, 2023
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Job Description

Join leading Investment management company BlackRock as Associate Digital Marketing, USWA Client Marketing in New York, US. refer job details to submit BlackRock job application in New York.


Job Title : Associate Digital Marketing, USWA Client Marketing

Location : New York, US

Job Category: Marketing & Communications



About this role

Role Description:

Within BlackRock’s US Wealth Advisory, Client Marketing defines the strategy to reach targeted financial advisors through multi-channel campaigns and help drive product adoption.  We share insights and portfolio guidance on how our products and solutions can serve their end clients.  Our aim is to engage advisors so that they are ready for conversations with our sales organization or offer a digital experience that enables them to self-service.

We are looking for a digital marketer to join our team to help promote iShares ETFs on our website and paid/owned media to drive consideration and adoption by US financial advisors in their client portfolios.  This person will work cross functionally with product, strategy, digital, and publishing partners to build an effective user experience.

Key Responsibilities:

Collaborate with product and strategy partners on digital content that effectively tells our iShares narratives and share on web properties to drive engagement. 
Identify target client populations and align paid/owned media (display, search, email, etc.)  to attract qualified traffic to our website. 
Project manage ongoing website enhancements, including content development, compliance review and publishing.
Build, maintain and improve triggered emails and web banners to guide clients through the buying journey.
Conduct web analysis and make recommendations on ways to optimize layouts and language to increase conversion rates.
Create and maintain dashboards to monitor and track performance against KPIs.
Participate in high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.


3-5 years of experience in digital marketing
Ideal candidates are data-driven marketers with background in B2B or B2C campaign planning and execution.
Analytical skills to regularly test & learn, interpret campaign data and metrics
Ability to work collaboratively and partner on projects
Writing and editing abilities for web, banner and email copy
Interest or affinity with financial services
Experience working with marketing automation systems such as Oracle Eloqua or Marketo and web analytics systems such as Adobe Analytics or Google Analytics
Bachelor’s degree in Marketing or similar

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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