Join leading Investment management company BlackRock as Vice President, Marketing, Colombia in Bogota, CO. refer job details to submit BlackRock job application in Bogota.
Job Title : Vice President, Marketing, Colombia
Location : Bogota, CO
Job Category: Marketing & Communications
About this role
The Latin America Marketing team is looking for a driven and highly motivated Vice President to lead, develop, and deliver our marketing strategy, brand awareness, client journeys and digital amplification initiatives across Chile, Peru, Colombia and Central America (CA). Reporting into the Latin America Head of Marketing, this individual will help partner with Latin America leadership, key clients, wealth/institutional client teams, integrated marketing (IMT) and product teams to design, lead and help deliver relevant and impactful marketing initiatives that engage prospects and clients and help drive pipeline growth across BlackRock’s most significant business priorities.
Specifically, this includes leading projects and business initiatives related to local and regional marketing strategy, including thought leadership, client communications, BLK Chile and Colombia website coordination, email campaigns, client events, metrics/data gathering and approval platforms processing. This VP will work across multiple cross-functional teams, including IMT, sales, product, technology & operations, and legal and compliance, to develop strategy, solicit feedback and ideas, build consensus and drive execution. This role is also responsible for supporting on the design of LatAm’s marketing strategy.
Lead Chile, Colombia, Perú, and CA marketing strategy and support leadership business objectives through development, creation and delivery of marketing initiatives that intersect with brand awareness, client needs and commercial priorities
Develop and adapt content/messaging across a variety of marketing mediums including digital/social platforms, events/webinars and client/partnership communications
Manage marketing metrics dashboards to monitor and track performance of marketing campaigns and execution of critical deliverables
Lead development of thought leadership and client content from idea generation to execution
Lead the creation of marketing campaign narrative development, with ability to evaluate, write and produce strong client messaging
Collaborate with various local stakeholders to agree on priorities/initiatives and to ensure delivery
Manage relationship with local agencies
Work cross-functionally with sales, IMT and product to analyze data and connect marketing to campaign/solution results
Drive project management projects including BLK website maintenance and updates, client/partner communications and internal communications
Use client insight and data to evolve the BLK website to improve client experience and develop new content/ propositions
Stay abreast of the competitor landscape and proactively share insights and news
9+ years in a diverse set of marketing role(s)
Leadership experience managing a team
Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment
Strategic visionary with demonstrated experience in creating digital marketing and distribution strategies and bringing them to execution
Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
Experience working and scaling initiatives across a family of brands, variety of audiences
Experience working with global sales/marketing/product teams
Strong skills in communication, writing, and ability to work well cross-functionally
Outstanding teammate with proven ability to lead through influence
Experience in an analytical/communications marketing role with digital experience a plus
Excellent attention to detail, including proofreading and editing
Strong project management skills
Experience with Agency management
Exceptional communication skills – written and oral
Strong work ethic and comfort in working autonomously and across various teams and different levels of seniority
Fluency in English and Spanish is required
Fluency in PowerPoint, Word and Excel a requirement, advanced skills preferred
Flexibility to travel across the region.
Ambition to learn new skills and technologies
Interest and affinity with marketing and investments
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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