Director, Head of Aperio Marketing – New York

Full-time @BlackRock in Marketing & Communications jobs
  • New York, US View on Map
  • Apply Before : January 9, 2023
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Job Description

Join leading Investment management company BlackRock as Director, Head of Aperio Marketing in New York, US. refer job details to submit BlackRock job application in New York.


Job Title : Director, Head of Aperio Marketing

Location : New York, US

Job Category: Marketing & Communications



About this role

About Aperio

At Aperio (part of BlackRock), our strategies are designed to put our clients’ and their clients’ interests at the center of our investment advice; to minimize costs and taxes; and to incorporate each client’s unique environmental, social, and governance (ESG) preferences. We are a purposefully growing quantitative/index-tracking investment management business specializing in managing customized equity portfolios tax efficiently.

At Aperio, we work hard and move quickly as a well-coordinated, collaborative team whose exceptional people are focused on providing extraordinary client service. If you are looking for an opportunity to grow and contribute in a fun, industry-disruptive, fast-paced environment, Aperio is the place for you.

About This Role

For 20+ years, Aperio has been developing personalized, tax-optimized Separately Managed Accounts (SMAs), that are today one of the fastest growing areas in the asset management industry.

Aperio, now part of BlackRock, differentiates itself by partnering with advisors as an extension of their own team to deliver exceptional client value, one client at a time.

The mission of the Head of Aperio Marketing is three-fold:

Strengthen the Aperio brand as part of the Blackrock brand architecture

Support business development efforts across various client segments

Contribute to the development of an integrated SMA offering across BlackRock

Key Responsibilities

Manage a team of product and content marketing professionals.

Work closely with our Business Development team and clients to appreciate first-hand how Aperio delivers a unique client experience and superior value.

Develop and execute a strategy to grow Aperio’s brand awareness and differentiation.

Develop integrated marketing plans supporting Aperio’s business development plans.

Develop and manage Aperio marketing material, from high-level presentations to core capabilities decks.

Leverage Aperio’s research content to deepen engagement with clients and prospects.

Manage the content of the Aperio’s web site in collaboration with BlackRock’s digital team.

Collaborate with other marketing teams across BlackRock to develop a holistic and consistent marketing approach to SMAs.


Minimum of 10 years of experience in various marketing functions, especially brand management, product marketing, and content marketing.

Deep understanding of the asset management and wealth advisory markets.

Experience in a business offering high-touch, consultative service.

Out-of-the-box thinker and efficient doer, able to devise creative, differentiated strategies while closely supporting execution.

Outstanding team player with demonstrated capacity to work seamlessly with a wide variety of personalities across the organization.

Intellectual agility and pragmatic personality, with the talent to adapt in an evolving environment.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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