Join leading Investment management company BlackRock as Integrated Marketing, VP (Retirement Group) in New York, US. refer job details to submit BlackRock job application in New York.
Job Title : Integrated Marketing, VP (Retirement Group)
Location : New York, US
Job Category: Marketing & Communications
About this role
With most of the assets we manage related to retirement, our firm has an important responsibility to help people all over the world to live out their later years with dignity and security. Since pioneering the target date fund almost 30 years ago, we continue to pride ourselves on building, communicating, and delivering leading retirement solutions — keeping our clients at the heart of everything we do. We combine teams of professionals with knowledge in the different functions required to make this effort successful including relationship management & sales, investment strategy, marketing and product management…ultimately building a better retirement for all.
The Vice President, Integrated Marketing will be a critical member of the Retirement Marketing team, which focuses on client engagement, product marketing and content marketing to accelerate commercial growth. This person will collaborate closely with the Retirement Group as well as with partners across Global Marketing to lead the integrated marketing strategy and execution for Retirement across US and Canada institutional, intermediary-sold and end investor channels.
This role can sit in the New York, Boston, or San Francisco location.
Define an integrated marketing strategy for our owned and paid marketing channels that is personalized by client segments.
Lead a team responsible for digital, events, content marketing, paid media, partnerships, etc. Articulate a clear vision and provide ongoing updates to direct reports and partners alike.
Develop a marketing lead generation and nurturing strategy, including contact acquisition and lifecycle marketing to drive engagement opportunities.
Manage ongoing campaign strategy and calendar, ensuring integration across channels and partnership with key stakeholders.
Own the digital roadmap for retirement, including blackrock.com experiences and the evolution of email marketing.
Help elevate BlackRock’s retirement platform using owned, earned and paid.
Innovate with new ways to reach and engage target audiences across institutions, intermediary-sold and end investors.
Build a data-driven framework to measure success, partnering closely with Sales and Commercialization teams to demonstrate impact and optimize approach.
Support agency/vendor relationships and manage budget for integrated marketing initiatives.
Monitor ongoing retirement industry developments and stay on top of trends. Continuously seek to improve BlackRock’s retirement marketing strategy based on business objectives and client needs.
Ensure compliance with legal, privacy, brand guidelines and policies.
Our ideal candidate is:
A storyteller: Able to articulate key points in a compelling way to connect with various audiences.
Solutions oriented: Adaptable and imaginative when it comes to solving problems or bringing new insights to the table.
Collaborative: Thrives in a fast-paced culture of co-creation and leans in as a standout colleague, remaining accountable throughout.
A modern marketer: Enthusiastic about digital and has a deep understanding of integrated marketing.
Forward-thinking: Always looking to learn about the next new thing, and willing to roll up their sleeves and dive in to experiment with innovative new ideas.
Minimum 7 years related experience in B2B Marketing, preferably in the defined contribution industry. Asset management experience strongly preferred, or a strong understanding of the retirement industry landscape.
Must have proven success at building and executing integrated marketing strategies across owned and paid.
Strong creative marketer with experience in developing campaign messaging and partnering with agencies whether in-house or external.
Experience as a team leader with proven ability to effectively coach and manage direct reports, as well as to work in an organized way in a high-energy, dynamic environment.
Series 7, 63 and 24 preferred.
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work pilot
BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.
The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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