Vice President, Content and Media Campaigns – New York

Full-time @BlackRock in Marketing & Communications jobs
  • New York, US View on Map
  • Apply Before : January 9, 2023
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Job Description

Join leading Investment management company BlackRock as Vice President, Content and Media Campaigns in New York, US. refer job details to submit BlackRock job application in New York.


Job Title : Vice President, Content and Media Campaigns

Location : New York, US

Job Category: Marketing & Communications



About this role

About this role
This is a new role responsible for developing and implementing a content strategy across BlackRock’s active fund business to support our global growth. Partnering directly with investment, marketing, and distribution teams, he or she will lead a new effort that sources and produces thought-provoking content in modern formats, including designing and implementing a paid media plan. The goal is to deliver the full breadth of our investment expertise in new and exciting ways to our existing and potential clients across channels. Crucial to this role will be the ability to orchestrate progressive content creation techniques, as well as coordination across all BlackRock active investment teams, and partnership with marketing channel owners and our global content team for scaled distribution.
Key responsibilities will include:

Lead development and strategy for platform-level brand content to elevate the active franchise (including through leadership and brand campaigns)
Form a close partnership with stakeholders and content creators across one of BlackRock’s active engines, the Portfolio Management Group (PMG), to influence content ideation and development, with an eye towards creative execution
Work with BlackRock’s relationship managers in distribution teams to identify the content needed to create value for specific client types (C-suite, fund buyers, financial advisors, etc.)
Own and maintain a PMG-wide content calendar to enable effective execution of the content strategy and campaigns
Maintain deep knowledge of the key investment views, themes, and commercial opportunities that are a priority of the active business
Continuously look to add further value through content and evolve the content strategy and rationalize editorial priorities through diligent analysis of content metrics

Skills and experience required:

6+ years of experience in working in a content or product role (within financial services experience preferred but not required)
Expert in the art of creating engaging, but substantive, short form copy, and understanding of the power of storytelling
Experience developing and managing 6-figure paid media budgets
Confidence to challenge how things are done to ensure continuous innovation and optimization of the team’s strategy
Excellent project management skills, including an ability to exert influence and move projects forward in a complex environment
Strong verbal and written communication skills
Desire to excel in a fast-paced environment where deliverables may change as the strategy evolves
Broad understanding of the asset management industry, investment concepts across asset classes and capital market / macroeconomic trends

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock’s current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our “One BlackRock” culture means you’ll be supported to collaborate with your new colleagues while bringing your full self to work – wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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